SEO for Pest Control 

We’ve been implementing these strategies for Blue Sky Pest Control for their Phoenix and Gilbert locations and have seen excellent results. Their organic traffic, average new leads per month, and mobile device conversions have all seen significant improvement. 

Top Pest Control Local SEO Strategies 

1. Google Business Profile Pest Control SEO 

Creating a GBP listing is as simple as setting it up, verifying it, and optimizing your profile. Google My Business (GBP) is simple to set-up and will play a big part in your local search traffic. When completed with accurate information, your listing should work hand-in-hand with your website. Here are some things to consider when creating a GBP profile: 

• The information you provide will show up in Google searches and Maps which also makes a GBP listing highly effective. 
• Keep in mind the importance of making sure that your name, phone number, and address are accurate. You’ll also have the best success by adding information that makes new customers able to contact you for pest control services as well as locate your facility. 
• Listing the forms of payment you accept, detailing your hours of operation, and sharing your around the clock contact information will all make your listing helpful for potential new customers. Additionally, creating Google posts is a good idea to bring in new customers. 
• Running monthly offers along with adding pictures to your posts will aid in engaging new business with your listing. 
• In this digital age, everyone understands the importance of positive reviews. Reviews can make your listing stand out. Encourage customers to leave a review and make it easy for them to do so. Creating a link that takes them right where they need to go is the most effective way to accomplish this. Follow up and respond to all reviews, even the negative ones. Only authentic reviews are helpful. Customers and Google alike can spot a fake review and it will only discredit your business. 

It’s important to note that Google allows anyone to edit or submit new information to GBP listings. The problem is that this information may not be current or accurate. Be sure to be proactive and log into your GBP dashboard frequently to verify that your info is accurate. This is especially vital when it comes to contact information. 

2. Keyword Research for Pest Control 

To be successful, you need to be using the best keywords to accomplish your SEO goals. Maybe the keywords you used in the past aren’t creating the desired traffic or the amount of competition has changed since you last researched keywords. There are some professional tools out there that are very beneficial in reviewing your keyword research. 

We recommend the following online tools for keyword research:

● SEMrush 

● Google Keyword Planner 

● SpyFu 

Most of these tools will charge a monthly fee. However, they will also likely offer a free trial period so you can test them out first. Or, you may choose to outsource your keyword research to a professional online marketing agency. 

When searching for keywords remember to include: 

● Educational keywords

● Words that have commercial intent 

● Geo-targeted words 

● Words that have research intent 

After making any changes to your keyword strategy, routinely monitor the results and make changes if needed.

3. Blogging 

Long-form blogging is a very beneficial part of SEO that Google loves to see. We’ve generated a few ideas and topics that make for successful blogging in the pest control field to get you started: 

● Create content about seasonal trends 

Create content about the specific pests that are most prevalent at certain times of the year. For example, people typically deal with ants and mosquitoes during the hot summer months. 

● Write about pests common to your area 

Write detailed content about pests that are specific to your area. For example, termites and scorpions are both pests common to Arizona.

● DIY vs. hiring a professional 

Readers are continually looking at the details of a process or project to determine if they can handle it themselves or would be better off hiring a professional. 

● Highlight important events in your community 

Writing about local happenings in your community will keep you connected to your potential customers. Stay positive and highlight noteworthy news when it comes to your industry. 

● Case studies and testimonials 

You can really showcase your skills by sharing testimonials and case studies. Highlighting a particularly difficult case and detailing how you successfully handled it makes for great reading and builds trust.

● Frequently asked questions 

In every industry there are certain questions that get asked on a constant basis. Having a FAQ section makes for great content while supplying readers with easy to understand answers. 

Whether you do the blogging yourself or hire a professional, this strategy can show you are an authority on the subject, increase your traffic online, encourage people to spend more time on your site, and help you gain more inbound links. 

4. On-Page SEO 

On-page SEO deals with the optimization of backend tags, blog posts, and page copy. Implementing keywords and phrases into the following areas will get you the best results: 

● Blog post titles and subheadings on pages and posts 

● Meta description tags 

● Title tags 

● New URLs 

This strategy includes building pages for each of the services your pest control company provides. A lot people will build one page and list the services they provide. But that page is incredibly unlikely to rank for any of the terms people are searching for. Instead, we recommend building out pages for each of the services you offer and linking to them from the main service page. For example, you'll want to have one general pest control page and then link to other pages about commercial pest control, rodent control, scorpion control, mosquito control, etc.

When talking about the optimal word count for pages and posts, you’ll need to compare your content to that of your competitors. For example, if your competitor has posted a page about rodent control in Arizona that is ranking well, you’ll want to write high-quality content on the same topic for your business that longer and more in-depth than theirs. This will help your page to rank higher. 

5. Link Building 

It’s important in the digital marketing world to consistently grow a variety of relevant inbound links towards your site. You’re more likely to receive organic traffic when Google recognizes that your site has a healthy link profile. However, don’t just focus on any links. If you start noticing spammy links being pointed to your pest control site, let Google know you don’t want your site to be negatively affected by them. This could be another area where you may want to reach out to a digital marketing expert. 

Pest Control SEO Guide for Local Companies Conclusion

There is a lot to know and understand when it comes to a successful SEO campaign. Because digital marketing results don’t always show up as readily as we hope, it can be easy to get frustrated and throw our hands in the air. Remember that growing your business through SEO takes time. Implementing the proper strategies and having a little patience is vital. If you feel your business could use the extra push it needs to reach its full potential, consider hiring a professional digital marketing company. At Blaze Digital Marketing, we have years of experience helping clients grow their businesses across various industries. From pest control to painting contractors, we know how to help your company thrive.